MALONE SOULIERS UNVEILS AW24 MAIN CAMPAIGN: L’APPARTAMENTO

Malone Souliers’ AW24 Main Collection embodies the modernity, heritage and enduring elegance of Italy’s mid-century architecture and its design icons.

A tale of simplicity and sophistication, AW24’s campaign “L’Appartamento” captures fleeting moments within metaphysical spaces. Natural light and shadows appear, highlighting different moments of a daily life. Against a backdrop of quotidian objects and varied textures, a mesmerising interplay of stillness and motion unfolds: the graceful movements of a woman pensively wandering, her shoe collection removed and artfully placed, whilst her handbags take the spotlight as objets d’art.

Drawing inspiration from Italian architectural symmetries, the Malone Souliers signature crest is reimagined as a delicate flat chain with a geometric design. Hand-stitched onto the Virna pump and carryover styles Maureen and Norah, the gold-tone metal gleams under the soft daylight.

Tactility defines AW24’s heroes; an enticing atmosphere surrounds the Raffaella pump and Andrea slingback, adorned with marabou feathers. A cascade of crystal stripes adorns classic and new silhouettes: in perfect balance on a rocking chair and effortlessly arranged on a leather sofa, the Vivienne clutch and Jazz slingback epitomise sculptural grace.

Rich colour variations and nuanced neutrals in luxurious materials, including suede and mesh, elevate the collection. Fresh mauve satin envelopes the Spencer ballet flat, accented with velvet ribbons crossing at the ankle. Introducing a deep, sensual rosewood red are the Rossella boots, featuring the half crest component, and the Uma mules, accentuated by mirror leather inserts. As the lighting dims, the lustrous velvet finish of the Mora platforms, Mona mules and Vittoria clutch evokes the essence of evening elegance.

“Getting to source and picture the collection against some of our favorite designers’ pieces has been such a joy. We wanted to highlight the synergy between the shoes and the objects, of which informed not just the seasonal inspiration but our personal design aesthetic as well”, explain Co – Creative Directors Coco Fong and Valerio Bava .