A TECH TAKE ON VERSACE TAG
A TECH TAKE ON VERSACE TAG: Versace launches the Versace Tag bag through a series of innovation partnerships which are fully in-keeping with the new style’s interactive and playful design. These partnerships with ZEPETO, Snapchat, and DREST are the next statement in a journey of advancements in the virtual space by Versace and tap into a generation of young people who value self-expression, emotional engagement and experiences in both the real and virtual worlds.
The ZEPETO platform extends its Versace Tag offering following a launch on November 15th of an exclusive Papaya colorway limited to 200 pieces which sold out within 6 minutes. The latest update features three new color options, charms including a sparkling animation of the Medusa Fluffy—a fluffy charm accessory of the House’s signature Medusa—and a custom photobooth experience.
The bag is the latest Versace Bitmoji collection to be launched in Snapchat following the inclusion of the Versace Mercury sneaker on the platform earlier this year. In another first for Versace in the virtual space, the collaboration marks one of the first handbags to be offered for Bitmoji. Snapchatters can personalize their digital avatar with the bag in a variety of colorways, a number of playful charm accessories, as well as Versace Allover slippers and the I ♡ Baroque bathrobe for the Holiday season.
Versace is lead partner for the launch of the DREST fashion styling mobile app and their new Quest gameplay feature. DREST combines the interactivity and immersion of gaming with the inspiration and curation of publishing, offering a unique platform for discovery and exceptional engagement. The Versace Tag appeared in the new interactive Quest gameplay feature with bespoke challenges and exclusive digital rewards. Users who successfully completed the Quest were entered into a prize draw with the opportunity to win a Versace Tag.
The Versace Tag launched on November 12th of this year and is the House’s latest bag style that captures the moment and energy of Versace and Donatella herself. It is crafted in nappa leather characterized by a buttery and uniquely compact feel that gives a softly structured finish to the design. A purity of House codes declare a belonging to the Versace community, while different pop-color options and customizable charms encourage irreverent freedom of self-expression. Colors of Porcelain White, Peridot, English Rose, Whiskey Brown or Pale-Yellow feature contrast Whiskey-colored soft fabric lining, while the bag in Black is fully tonal.
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TECH TAKE
FASHION
DUBAI
VERSACE TAG
