Amazon Introduces Brighter, Faster, and Lighter Kindle Devices
All-new Kindle Paperwhite is the thinnest and fastest ever —with 25% faster page turns and up to three months of battery life
New entry Kindle is our most compact and affordable device, now in a fun new Matcha color
Amazon (NASDAQ:AMZN) today introduced the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun, new Matcha color.
“Customers love Kindle and are reading on their devices more than ever — global sales last year hit their highest in a decade with the majority of purchases by first-time Kindle device owners,” said Eric Saarnio, vice president of Amazon Devices International. “We are excited to bring our customers new Kindle devices; we obsessed over every detail to deliver the best possible experience for them.”
Kindle Paperwhite—Our Fastest Kindle Yet
Since its debut in 2012, customers have made Kindle Paperwhite our best-selling Kindle —and the all-new Kindle Paperwhite is our fastest yet. Scrolling through your Kindle Library or Store is snappy and responsive with 25% faster page turns. The display uses an oxide thin-film transistor, which gives it the highest contrast ratio of any Kindle Paperwhite, so text and images pop off the screen. A larger, 7-inch display is a first for Kindle Paperwhite — and yet it is also the thinnest Kindle Paperwhite ever with up to three months of battery life.
Kindle Paperwhite is waterproof with 16 GB of storage for thousands of books, and comes in Black. Kindle Paperwhite Signature Edition, which comes with 32 GB of storage, optional wireless charging, and auto-adjusting front light, comes in Metallic Black.
Kindle— Our Most Compact Kindle, Now in Matcha
Weighing in at just 158g, the new entry-level Kindle is small enough to fit in your hand or carry in your back pocket —and it’s packed with premium Kindle features. It has a 300 ppi, glare-free display, now with faster page turns, higher contrast ratio, and a front light that is 25% brighter at max setting—as bright as Kindle Paperwhite. It comes in a fun and fresh new Matcha color, offers weeks of battery life from a single charge, and has 16 GB of storage for holding thousands of books— all of which make it the ideal device for reading anywhere the day takes you.
Sustainability, Pricing and Availability
Kindle is available now at SAR 499. Later this month, customers in the UAE will also be able to purchase Kindle Paperwhite at SAR 729, and Kindle Paperwhite Signature Edition at SAR 819. Our new Kindle devices come in packaging that averages 99% wood fiber-based materials from responsibly managed forests or recycled sources.
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