DeCluttering Queen of Dubai
Originally from the UK, Shelina has lived in Dubai for 15 years, where she founded her home and office organising company DeCluttr Me. Shelina discovered she had a natural gift when she was a child, spending hours organising cassette tapes, CDs, DVDs and her huge collection of Madonna memorabilia into simple systems. While school teachers admired her organised files, it wasn’t considered a career choice, and she was encouraged to study law.
After reading law at university, Shelina became a solicitor working in London and Dubai for companies including Bertelsmann and Emirates. Despite her success, Shelina knew her heart was elsewhere. She never gave up on her dream of becoming a professional organiser and decided to take the leap, launching DeCluttr Me in 2013, the region’s first licenced, professional organising service. Shortly after, Shelina launched her highly successful DeCluttr Me podcast, now one of the top 20% of podcasts worldwide. In 2022, the total downloads increased to 41,800 from 29,600 in 2021. Her first book “Can You Find it in Five Seconds?” was a natural next step on her mission to helping people lead more relaxed, motivated, and productive lives – free of clutter!
2023 marks a decade in business for Shelina and she’s seen demand for decluttering increase significantly. Plus, she’s realised how the service goes beyond simply organising for many people. Having a large amount of clutter can also be a sign of mental health issues or someone struggling with their emotional well-being. Shelina helps many clients who are going through a difficult period, such as divorce and bereavement; often, dealing with an accumulation of possessions is one of the first steps they take on the journey to rebuilding their life.
Shelina Jokhiya
Founder of DeCluttr Me
