Hunza G Launches First Ever Gingham Collection with Campaign Starring Actress Luna Blaise
Today, Hunza G launches the Gingham Collection, a new UPF 50+ seersucker fabrication offering. The collection features Original Crinkle™swimsuits with gingham detailing and full gingham ready-to-wear styles in black, red, and milkshake (pink) colorways. RTW pieces include a matching halter top and sarong set, long sleeve shirt and short set, and a halter mini dress.
American actress Luna Blaise is the face of the campaign, wearing the first ever Gingham collection in beautiful Quintana Roo, Mexico. Inspired by the question “What would you do in your gingham?”, the campaign sees Blaise, star of Jurassic World Rebirth, running errands around town, strolling by the sea, and tending to her garden.
“I can’t imagine a more perfect wardrobe for summer. I love being able to mix and match the pieces and create different looks. You can wear the textured gingham right from the ocean to the grocery store. I haven’t been able to take it off since the photoshoot.“ — Luna Blaise, Actress
The Gingham launch marks a pivotal moment for Hunza G in expanding its ready-to-wear offering, as well as introducing an all-new textured seersucker fabrication into its designs. The capsule features timeless gingham swimmable ready-to-wear pieces, new bikini silhouettes, and reimagined Original Crinkle™ shapes with tonal trim — in an expertly developed, technical fabrication. Sourced from Italian manufacturers, the innovative bi-stretch gingham is ultra-lightweight, quick-drying, and UV protective — merging high-performance function with elevated design. As comfortable and versatile as Hunza G’s signature Original Crinkle™ swim, each piece is designed to be worn in and out of the water for true beach to bar styling.
“We really wanted to create a collection that felt true to the codes we stand by as a brand. The collection is versatile and functional, whilst still looking stylish, and plays on texture with tactile, lightweight seersucker. The gingham pieces dry on the body in minutes and have a protective sun component. You can swim in the clothing pieces and sit at lunch in the same items – dry minutes later. It’s swimmable ready-to-wear,” said Georgiana Huddart, Founder and Creative Director of Hunza G. “It was a real joy to work with Luna; she had come to a few of our events and wears the brand so it felt like a natural partnership. This campaign has more of a story, a character, and she made that come to life perfectly.”
Swim styles range from $255-$295 USD (£185 – £215) and RTW from $175-$295 USD (£125 – £195). The black and white colorway launches on April 23, with red and white available starting in May for purchase online at hunzag.com. Milkshake will drop in June, available exclusively at mytheresa.com and hunzag.com.
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GINGHAM COLLECTION
