Introducing Love Letters x: A Dubai Born Romantic Fusion of Travel-Inspired Ethical Apparel
In 2024, Love Letters x was born – a consciously made apparel brand inspired by romance, self-care, and the enchanting allure of travel. Founded by Emma Sykes, Love Letters x invites women to celebrate love in elevated, travel-inspired sleepwear designed to inspire confidence, beauty, and self-love.
The brand’s aesthetic marries vintage charm with romantic details, creating timeless pieces that feel as special as the places that inspired them.
Please see below for a little more about the brand, its first collection and Dubai based Australian founder Emma.
About Love Letters x:
Love Letters x is a female-founded, consciously made, elevated apparel brand inspired by the beauty of romance and the spirit of travel. Designed to elevate everyday moments, each collection is infused with a sense of timeless elegance, femininity, and sustainability, making it a love letter to women everywhere.
The x in the brand represents a kiss at the end of a love letter as well as the connection to the inspiration behind each collection.
“At Love Letters x, we believe that every piece of clothing we create should be a celebration of self-love,” says founder Emma Sykes. “Our mission is to create a more loving world through love-imbued apparel, designed for a community of lovers who appreciate beauty, grace, and timeless style.”
A Love Letter to Yourself
Love Letters x is more than just a sleepwear brand; it’s a dedication to the unapologetic romantic. Each collection serves as a love letter from one of the world’s most beautiful destinations, designed to transport wearers to dreamy locations where elegance, culture, and self-love reign supreme. The intricate patterns, feminine silhouettes, and natural materials evoke an effortless sense of romance and sophistication that women can embrace every day.
“Love Letters x is about making every woman feel special, beautiful, and confident, whether she’s in the bedroom, at the beach, brunch, or indulging in moments of self-care,” says Emma, “I wanted to create pieces that inspire love, not only for the world around us but most of all, for ourselves.”
Sustainability Meets Romance
Rooted in the values of sustainability and ethical craftsmanship, Love Letters x is made in small batches using 100% organic cotton, ensuring that each piece is as environmentally conscious as it is beautiful. Love Letters x partners with female-founded, ethically certified manufacturers in India who provide workers with fair wages, pensions, and high social and environmental standards, including an 8-hour workday and 22 days of annual leave.
The brand is committed to zero waste, repurposing all remaining fabric, and importantly, Love Letters x is designed to be worn beyond the bedroom for many years to come. All packaging is 100% recyclable and arrives gift wrapped in a love letter, with a postcard in a compostable bag.
The Jaipur Collection: A Celebration of Timeless Romance
Love Letters x launched its debut collection, The Jaipur Collection, inspired by the rich culture, art, and architecture of Jaipur, India. The collection features elegant, hand-drawn toile and paisley prints, scallop-edged detailing, and luxurious organic cotton sets that reflect the essence of romance and travel. The scalloped edges are a nod to Jaipur’s iconic arched doorways, while the vibrant designs capture the city’s vibrant spirit. The range is made up of 4 pieces that can be mixed and matched, worn as a set or separately, and are perfect for lounging at home as they are over swimming costumes poolside.
About the Founder
Australian-born Emma Sykes brings over two decades of senior marketing experience in the beauty, skincare, and apparel industries to her role as the creative force behind Love Letters x. After moving to Dubai, she was inspired by the city’s vibrant community of female entrepreneurs and its world-renowned fashion scene, leading her to launch her own brand that celebrates both romance and self-love.
TAGGED :
FASHION
ETHICAL
DUBAI
LOVE LETTERS X
