KOSAS TO LAUNCH EXCLUSIVELY AT SEPHORA IN THE MIDDLE EAST
The Middle East deserves clean beauty that doesn’t compromise on the glam. Kosas, the TikTok-viral beauty sensation beloved by celebrities like Hailey Bieber, Kim Kardashian, Olivia Wilde, and Kylie Jenner, is here for the makeup[1]obsessed that crave artist-approved performance, clinical skincare benefits and good[1]for-you ingredients – all in one brand. Kosas is thrilled to announce its exclusive launch at Sephora across the Middle East. Mark your calendars as Kosas products will be available online starting September 9th, 2024, and in-store from September 16th, 2024. This eagerly anticipated launch will bring the cult-favorite brand from Los Angeles, California to beauty enthusiasts in the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.
The Kosas Comfy Glam Look
Kosas believes that beauty is about finding what makes you feel alive and feel good. Its high-performance essentials with major pigment, glow and stay-all-day power can create any “Comfy Glam” look, which is the look that makes you feel the most comfortable in your skin. Whether your vibe is super natural or dialed-up glam, the base of any Kosas look is your glowiest, healthiest skin ever – followed by full, fluffy brows; plump + juicy lips; and stand-out eyes that draw you in.
100% Makeup,100% Skincare
Wearing makeup is a perfect opportunity to take care of your skin. Kosas uses super nourishing ingredients at clinically proven active levels to improve your skin – even when it’s bare. Every product is made for sensitive skin, dermatologist-tested and delivers measurable skincare benefits – hydrating, smoothing fine lines and wrinkles, plumping, firming and more.
An Empowering Mission
Kosas has taken the beauty world by storm with its mission to evolve the industry’s mindset towards makeup. It’s more than just a beauty brand; it’s a movement redefining beauty as an expression of comfort and confidence. This launch aligns seamlessly with Sephora’s mission in the Middle East—to champion strength, empowerment, and self[1]expression. Together, Kosas and Sephora are poised to make a lasting impact on the region’s beauty landscape by offering products that cater to both the aesthetic and emotional needs of consumers.
Sheena Zadeh, the visionary founder of Kosas, originally from Iran, proudly embraces her Middle Eastern heritage, which deeply influences her understanding of beauty and self[1]expression in the region. She shares, “Launching Kosas in the Middle East feels like a natural step. This region is full of individuals who value strength and self-expression, and I am excited to see how Kosas will become a part of their beauty journey. Our brand is about being comfy in your skin, revealing your true self, and embracing the power of makeup to enhance—not hide—who you are.”
The Kosas Collection: Must-Have Products at Sephora Middle East
Sephora will feature an exclusive lineup of Kosas’ most sought-after products, with a particular focus on the brand’s hero items:
- Revealer Concealer
Meet the icon of the brand and the #1 global bestseller, with one sold every 19 seconds worldwide. This super creamy + brightening concealer offers medium buildable coverage with a fresh, radiant finish and doubles as a daytime eye cream. Use it all over to conceal, brighten, and sculpt. Available in 30 shades, it has become a staple in every IT-girl’s makeup bag.
- BB Burst Tinted Gel Cream Moisturizer
A revolutionary tinted moisturizer that combines peptide-powered skincare with light, buildable coverage. Perfect for achieving a natural, hydrated glow. Available in 20 shades.
- Cloud Set Baked Setting Powder
Sweep away shine (not glow) with this talc-free setting powder + smoothing powder, available in 10 shades.
- NEW Blush is Life Baked Dimensional & Brightening Blush
This silky smooth, talc-free powder blush is baked with skincare for the real skin-like finish of a liquid with the ease of a powder. Available in 8 shades.
- NEW Soulgazer Intensifying Eyeliner
Create captivating eye looks with this waterproof gel eyeliner that delivers rich pigment, smooth glide and 10 unique shades that amplify any eye color.
- The Brow Team
Everything you need for instant brow magic. These 4 award-winning essentials are super easy to use and packed with nourishing hair care actives: AirBrow Tinted Volumizing Treatment Gel, AirBrow Clear Lifting treatment Gel, BrowPop Dual[1]Action Defining Pencil and BrowPop Nano Ultra-Fine detailing Pencil.
- NEW Hotliner Contouring Lip Liner
Comfy, smooth retractable lip liner powered by Hyaluronic Acid glides on to softly contour and amplify lips without drying. Available in 8 shades.
- Wet Lip Oil – Plumping Peptide Treatment Gloss
This hybrid lip treatment and gloss hydrates and visibly plumps without the sting, available in 8 juicy shades.
- Wet Stick Moisturizing Lip Shine
A balmy lip care stick with squalane and ceramides for a sheer wash of color and soft, kissable shine – perfect for that “comfy glam” look. Available in 12 shades.
TAGGED :
BEAUTY
KOSAS
DUBAI
SEPHORA
