& Other Stories Spring Fashion 2025-Envisioned by Petra Collins, featuring herself and Adwoa Aboah.

Renowned for her dreamlike, evocative style that explores the complexities of contemporary femininity, Collins brings her artistic vision to the campaign, celebrating themes of sisterhood, self-expression, and the transformative power of spring. Taking on multiple roles as photographer, art director, and model, Collins is joined by Adwoa Aboah, the model, actress, and mental health advocate whose fearless and free-spirited persona perfectly embodies the mood of the spring collection. 

“Sisterhood is a central theme in this campaign and a constant presence in my work,” says Petra Collins, describing her vision for the campaign. “To me, sisterhood goes beyond traditional bonds — it can be found in a friend, or a peer. I sought to blur those lines with this campaign, capturing a shared energy where identities blend and evolve. Ultimately, I want women to relate to the themes in my work and feel empowered to be creative and make their own work.”

Johan Svensson, Head of Brand Identity and Creation at & Other Stories, says: “The Spring Fashion campaign reaffirms our dedication to collaborating with creative luminaries, who reinterpret our brand through their unique perspectives. With Petra Collins leading the way, we are crafting a bold, dynamic, and fashion-forward narrative — an ode to the creative essence of our brand.”