RIOBELO Brings Pioneering 20-Minute Hair Treatment Technology to the UAE
RIOBELO, the sustainable, revolutionary Brazilian hair care brand, has officially launched in the UAE and is now distributing in salons across the Emirates, bringing Brazil’s top secrets for achieving luscious, bouncy, and frizz-free hair. With premium raw Brazilian ingredients and pioneering 20-Minute Only™ technology, RIOBELO aims to transform the region’s hair care industry with its quick, high-quality treatments that promise maximum hydration and shine, without the damage.
The innovative 20-Minute Only™ technology found in RIOBELO’s products delivers exceptional results within a short period of time. With a core focus on the professional hair care community and a robust distribution strategy, RIOBELO is revamping salon routines with these cutting-edge solutions. Esteemed stylists and hair experts across the UAE are discovering how RIOBELO’s advanced technology has come in as a solution to long treatment sessions with traditional anti-frizz and straightening treatments, thus enhancing client experiences.
Utilizing 100% raw Brazilian fruits such as Maracuja and Acai, RIOBELO offers effective solutions for anti-frizz and straightening needs. Each RIOBELO product is formaldehyde-free, vegan, and cruelty-free, and scientifically crafted to enhance hair’s strength, resilience, vibrancy, and smoothness.
As RIOBELO debuts in the UAE, it continues its mission to bring the vibrant beauty of Brazil to a global audience. Alaa Kara Ali, CEO and Founder of RIOBELO, expresses his enthusiasm for this launch, stating, “We are delighted to bring RIOBELO to Dubai and share the wonders of Brazilian hair care with the local community.” Lucas Milanez, Managing Director of RIOBELO, adds, “We embrace diversity and individuality, celebrating creativity in bringing practical solutions to salons that will shape the future of hair care treatments. Our Brazilian roots and culture are integral to who we are, and we are incredibly proud to share our heritage with the UAE.”
Standout products among these offerings are:
Maracuja RioTox Brazilian Mask, which imparts a healthy, natural sheen to the hair through its antioxidant-rich and moisturizing properties.
The best-selling Brazilian Professional Hair Protein Kit, ideal for both normal and curly hair, provides a three-step treatment that delivers hydration, a silky texture, anti-frizz benefits, and a weightless, soft finish.
The Professional Deep Nutrition Mask for dyed hair combines nourishing properties that work to hydrate, repair, and combat premature aging, ensuring exceptional results.
RIOBELO is also committed to reducing its environmental impact and upholding social responsibility. The brand collaborates with suppliers to support human rights, invest in community development, and preserve biodiversity. Through sustainable practices like recyclable packaging and efforts to lower its environmental footprint, RIOBELO aims to combat climate change and optimize energy use.
To celebrate RIOBELO’s launch in the UAE, the brand is introducing the RIOBELO Academy, offering a complimentary course and certification for hair professionals in both Arabic and English. The program features comprehensive modules covering hair science, the benefits of Brazilian Protein Treatment, detailed insights into RIOBELO products, personalized care for different hair types, hair straightening techniques, and entrepreneurial skills in hairdressing.
With a focus on innovation, quality, and sustainability, RIOBELO is poised to set new standards within the luxury hair care market in the region. The brand is now distributing its products to salons across the UAE.
For more information, please visit: riobelo.com.br
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BEAUTY
RIOBELO
DUBAI
HAIR TREATMENT
