VERSACE LAUNCHES THE SS24 CAMPAIGN AND THE MEDUSA'95 BAG
The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men. Leaders of the next generation of fashion talent, including Loli Bahia, Mona Tougaard, and Fernando Lindez, star alongside Claudia Schiffer in images and video which highlight the versatility and power of this new generation’s attitude; its beauty, its empowerment, its elegance, and its future-forward determination.
The campaign introduces new Medusa ’95 bags. A unique horizontal tote bag and handbag are defined by a new version of a metal detail featuring the iconic Medusa signifier that debuted in 1995, and a particular and luxurious powder-like leather. In the hands of the campaign’s new generation of stars, these bags can be seen as both a fashion statement of the moment and a design piece full of contemporary beauty, depending on the attitude of the wearer.
